Brand Identity Development
SUMMARY
Classy nails & spa is a nail salon located in Dayton, Ohio. They wanted to build an identity of a place that feels extravagant, premium, and has great experience to give to their customer. Whether it’s just to have quick nail maintenance or a deep-relaxing experience with a cup of wine. Classy nails & spa is the place to go to.
lOGO Design
From the concept of the salangane bird found in Vietnam, the client wanted to express their pride as being a Vietnamese-own salon. The logo carries characteristics of elegance and free spirit. Which reflects the brand's belief of being a place to relax and embrace beauty.
The Salangane Bird Concept
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Personality
Concept
Values
Elegant
Classy
Free-spirited
Salangane Bird
Vietnamese-own salon Vietnamese pride
Website Design
Using Wix.com as the website building platform to build Classy’s webpage. Following established guidelines and the brand’s identity to create the look and feel of elegance, classy, and free-spirited.
Brochure MenuDesign
Using the same language from the website design to apply to the client's menu, creating contrast between the background and texts for good legibility. Also, utilize colors to help separate the services category for optimal flow.
Alcoholic Menu Design
Created illustrations of various drinks to help embrace the classy character of the brand. It also creates a unique aesthetic to the menu, drawing more attention from customers.
Pampering Spa Pedicure Menu
Created specifically for customers interested in having a pedicure could browse through the different options of services. This would help eliminate the confusion of looking at services irrelevant to pedicures on the Brochure Menu.
