Packaging Design
Summary
Anthony Vincé was looking to create a premium and high-quality packaging experience for some of their product lines. I was chosen to lead these projects from concepts to final production while working closely with our Marketing lead and product manager.
Key Involvement
P3 Bubbles Packaging
Involved from concept to mockups and final productions of the product design.
Created a cohesive family of products that can be differentiated easily for shopping customers.
Created box die-line & set up for final production.
Cuticle Pen packaging Redesign
Revamped the cuticle pen packaging esthetic.
Created mock up and promotional assets.
Created a cohesive family of products that can be differentiated easily for shopping customers.
Created box die-line & set up for final production.
P3 Bubbles Package Design
These new products is an exfoliation pack that are use during pedicure and manicure services. The context of this product is to feel gentle, clean, and relaxing. And the word "bubble" were to be the center point of it all since the product creates bubbling effect during use and the director wanted to incorporate it into the design and name.
Pedi Packs Design
Pedi Packs Color code
Color coding the packages makes it easier to differentiate each of the scent of the product. Customer would have a better shopping experience when looking at the product on a shelves.
#ff544f
#8975da
#3d8120
#f7c10f
Color Code
Pedi Packs Final Mockup
When it comes to naming the scents/flavors
Mockup
Green tea/Aloe
Pedi Packs Packaging
Outter Box Packaging Design
Honey Pearl
Box mockup
Mockup
Outer Box Mockups
The outer box design has partially clear plastic showing off the packages inside. Color codes is also incorporated to help differentiate each of the scents.
Outer Box Dieline
The outer box design has partially clear plastic showing off the packages inside. Color codes is also incorporated to help differentiate each of the scents. The dieline was taken from one of AV's existing packaging, then I deconstructed it and made tweaks to fit the Pedi Packs.
Cuticle Pens: Package Redesign
Redesigned one of AV's best-selling products to help make it feel more premium, modern, and clean. Doing so would help their customer feel more confident in spending their money with the brand and ensure customers that it's a quality product.
Old
New
Final Package Mockup
Packaging Mockup
Created mockups for final proposal and ideation of the package redesign. These were then approved for finalizing and prepped for mass printing.
Color Coded Packaging
Color coding the packages makes it easier to differentiate each of the flavors of the product. Customer would have a better shopping experience when looking at the product on a shelves.
#ea9331
#c13b0e
#bf2327
#8266ac
#508b3f
#f3d739
#c93430
#b2b95a
Package Color Code
Flat Dieline
I deconstructed the original packaging and created the dieline for final production.
Packaging Dieline
Overall
The packaging design project taught me a lot about user experience when shopping for a product. Good packaging design will lead to better buying experience and sales. It also taught me to how to optimize space where there are little room to work with. It was a great learning experience that I get to have with the Antony Vincé team.
The End