Graphic Designer
SUMMARY
Anthony Vince' nail spa is a large company focused on delivering nails cares across the U.S. They have over 60 locations across the states, and still are growing every year.
As their main graphic designer, I created a wide variety of materials for the brand. From regular marketing posts and brand touchpoints to product photography, package redesign, to even video editing and animation. For the time being, I have completed over 150 projects (big and small) during my one-year time working here.
P3 Bubbles package design
Anthony Vince' started to work on a new product line in their catalog. This new product is an exfoliation pack that are use during pedicure and manicure services. The context of this product is to feel gentle, clean, and relaxing. And the world "bubble" were to be the center point of it all since the product creates bubbling effect during use and the director wanted to incorporate it into the design and name.
Concept 1 :
Bubbles in a jar
Logo Concept Variations. Each were design with the adjective of: gentle, clean and relaxing in mind.
Honey Pearl
Exfoliation Package design concept. Each package were design based on its respective scents. A PSD template of mock up and dieline were also created for easy changes between each scents and ready for production once approved.
Honey Pearl
Box mockup
The outer box design has partially clear plastic showing off the packages inside. Color codes is also incorporated to help differentiate each of the scents.
Dieline of exfoliation pack
Dieline of outer box
Cuticle Pens: Package Redesign
Redesigned one of AV's best-selling products to help make it feel more premium, modern, and clean. Doing so would help their customer feel more confident in spending their money with the brand and ensure customers that it's a quality product.
Old
New
Old
Rose
Dieline
Using colors to help differentiate between four scents that AV carries. While still retaining a cohesive design across all of them.
Final Mockup of all four scents together.
Website Design
Updated AV's and MV's website using the Wix website builder. Optimized their website for mobile devices and desktops. Created a new database to help their customer's experience of searching for their salon locations across the U.S. Before, customers had to browse through a long Drop-down menu. That was hard to identify and easy to be misread.
With a database, different salons can be filtered and displayed based on their State. Then display each location into cards with their respective address, phone numbers, booking links, and other information.
Product Photography
Curated and shoot many of AV's product images. Able to learn light setup and composition fundamentals. Learned to control a DSLR camera for optimal light exposure and create depth within my photos.
Window & Barricade Design
Created brand touchpoints for many of MV's upcoming locations. Created the branded graphic pattern that helps create brand recognition for the local residents and brings more awareness to the brand.
Other Marketing Materials
Various marketing materials of AV's and MV's products and promotions.
