Senior Graphic Designer
SUMMARY
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I started out as a Graphic Designer for HVACDirect.com and quickly became an asset to the company and the creative team. I helped solve many of their creative problems and team structure. Improving the team's productivity and efficiency in producing assets requested by the marketing team. We started out with a long list of overdue projects and within 6 months of my joining the team, we were able to catch up to all the overdue requests and started to work on more high-level projects where we have the opportunity to create new exciting concepts.
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One of the first major project during my time at HVACDirect.com. Tasked to design Stealth's website, Stealth is a daughter branch from HVACDirect.com that aim to target people who would like buy premium products with great esthetic and customization. I was involved in creating the website through WordPress, Product mockups, Layouts, Display ads and more.
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The challenge here was that Stealth had 3 tier of product and we had to make them different yet still fit within the already established art-direction. To solved this, me and the team picked the three primary colors to represent each product. The result is 3 different variations of product that belong within one art-direction.
ABout US (HVACDirect.com) Page
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One of the high-level concepts was to help build customers' confidence and trust in the brand when shopping through our site. And the first step is to redesign the About Us page. Stating our mission to help people save and revolutionize the way to shop for heating and cooling systems. This is where I get to learn to create wire-frame and prototyping the page in Adobe XD.
Wire-Frame: Changing the Experience
REbates Page
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The purpose of this page is to educate consumers to upgrade the old cooling and heating systems to a more efficient and qualify for rebates from the Government incentives. And so the asking the right questions can lead to the best solution. For example: user might ask - what type of rebates are available out there? After some analyzing, we thought it's best to divide our products into categories to help organize types of rebates.
