Brand Visual Update
SUMMARY
Wat da Pho is a Vietnamese family-owned restaurant that my brother and his friend/partner own. In the beginning of 2021, I was tasked to update the restaurant brand visuals to something fresh and unique.
Key Projects & Involvement
reBranding
Developed new visual style and art directions.
Created illustrations, icons, and other brand assets that make the restaurant unique.
Reinforced and embraced the Vietnamese culture and cuisine.
Menu redesign
Redesigned the restaurant's dine-in menu to fit the new art direction and branding.
Showing good knowledge of typography, layout design, and other design principles.
Promotional Assets
Photographed many of the restaurant's menu items and post-edits them for promotional and advertisement purposes.
Created videos and animations for certain display assets.
Website Design
Built a full functional website for the restaurant using Wix Website builder.
Created in intuitive online menu for easy accessibility to their menu anywhere.
Rebranding
Wat da Pho restaurant started 2021 with one of its biggest projects yet. The restaurant wanted to update its visuals and aesthetic to something fresh and unique.
Colors:
Container:
Text
Typography:
HEADER 1
HEADER 2
HEADER 3
Subtitle 1
Subtitle 2
Body 1
Body 2
Style guide
Icons pattern:
Illustrations & Icon assets
Created icons and illustrations that embrace the Vietnamese culture and food ingredients that respresent what the restaurant is about.
Pho Bowl Icons collage:
Ilustration & icons
Viet Nam Illustration:
Culture related illustration:
wordmarks:
Food ingredients icons:
Menu Design
Took all the style guide that was established and gave the menu a complete overhaul. Embracing and reinforcing the brand's identity through colors, typography and iconography.
Menu Pages
Promotional Contents
Photographed, edited and composited many food imagery and menu items for the restaurant. I was responsible for many of their new items launches and created many promotional assets for them.
Product Photography/Assets
Bun Bo Hue
Vietnamese Udon Soup
Vietnamese Beef Stew
Pho Ga
Pho Bo
Pho Stone Bowl: Seafood
Pho Stone Bowl: Beef Options
Video Promotions
Website Design
Applied the same the esthetic from the established style guide. Created a dynamic menu database so that users can easily browse the restaurant's menu items.
Visit https://www.watdaphoexpress.com for full site experience
Fully Functional Website
Dynamic Menu
The Dynamic menu has two purpose, one is to help users who are looking to browse the restaurant's menu can have an easy and approachable way to access it. Another is an easy way for the restaurant to make changes to their online menu since it's through the database.
Dynamic Menu
Scripts for Dynamic Menu
The script makes the menu easy to browse by filtering certain category of food. The filtering can be triggered through the drop-down menu options or through clicking on a category card in the previous page.
The Database
The database is where the dynamic menu pull its information from in order to display certain category by certain filter. This is also an efficient way for the restaurant to update their online menu in the back-end and it will go live immediately.
Overall
As their dedicated Graphic Designer, I have helped the restaurant identify their new brand's identity, and set them on their way to becoming larger year by year as a brand. As of today I am still heavily involve with many of their projects. The restaurant will be opening a second location in Dayton, OH in early 2024, with plans to open up more locations in the future.
The End